ROOTED IN INTENTION
HANDCRAFTED WITH HEART
Each piece is made mindfully with local artisans
COMMUNITY DRIVEN
From followers to models — we create with real people
SUSTAINABLY STYLED
Eco-friendly fabrics & packaging — conscious in every step.
LIMITED
AND LOVED
We produce in small, purposeful batches so nothing is wasted.
EMPOWERING EVERY BODY
No size, height, color, or label rules here — just style for all.
.png){kind=small}
MADE
IN INDIA
Designed in Kolkata,
Made with ♥ in India
STYLE SMARTER.
SAVE BETTER.
Introducing the Preetizen Student Program
We’re on a mission to make slow and meaningful fashion more affordable — starting with students.
If you're a school/college/university student, you can now get 15% off on your Preetizen order (only applicable on one order per student)
THE
WILDFLOWER
STORY
“I am a wildflower.
And my nature is to bloom”
— This isn’t just a line from a poem I wrote last year,
it is a truth I have lived by.
Wildflowers don’t grow in manicured gardens.
They grow on stones, through cracks, in deserts;
Unnoticed. Unnurtured. Unloved.
Yet, they bloom.
Because that’s what they’re meant to do.
The Wildflower collection is my story in stitches.
It’s not about looking delicate.
It’s about being unstoppable.
It’s about blooming —
especially when no one expects you to.
Because for some of us,
Blooming isn’t a luxury.
It’s our nature.
