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About the Role
Requirements
Key Responsibilities
• Manage daily posts and stories across Instagram, YouTube Shorts, Pinterest
• Plan content calendar aligned with launches, campaigns, and cultural moments
• Track analytics and report performance trends weekly
• Create or oversee post creatives (graphic or video) using Canva, CapCut, VN
• Coordinate with influencers, UGC creators, and manage DM responses
Criteria | Must-Have |
Platforms | Deep knowledge of Instagram, YouTube, Pinterest |
Tools | Canva, CapCut, Meta Suite, YouTube Studio |
Skills | Strong storytelling, trend understanding, basic copywriting |
Bonus | Experience in performance marketing, UGC sourcing |
Experience | 1–2 years in a fashion/lifestyle D2C brand preferred |
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